Project Description
A component of Darton Sleeve’s 2015 marketing campaign at the Performance Racing Industry’s annual PRI Show, this hero card features world-renowned racer John Force. Conceptualized by Darton marketing staff, needed creative assets were obtained from Force’s team to complete the card for distribution by Mr. Force at the show. A silkscreened table cover was also produced, which featured Mr. Force, his race-winning car, and the Darton brand. The campaign was a success and the cards were all signed and distributed.
